Are you looking for more from your accountant?

In our view, the days when an accountant’s role was to solely keep you compliant and on track financially are over. 

Firstly, technology and the power of automation have taken over many of the more mundane tasks we may have previously performed. 

Secondly, and perhaps more importantly, any accountant worth their fee will be able to provide you with business direction and a much needed helping hand when making important decisions relating to not just your finances, but to your people and processes too. They have come from behind the desk to earn a place as part of your business management team and to be an important ally in your business growth.

So, if you’re looking for more from your accountant than simply managing your books and deadlines, what should you expect?

The basics as standard

A team who can look after your numbers and ensure that you are kept on track with deadlines so you don’t have to worry about the financial minutiae. Freeing up your headspace to allow you to focus on growing your business.

A good accountant will unlock end to end financial data on your company, and dig down on how you reached your current financial status. Providing this information can spark discussion on how they can best support ambitious business owners to find important commercial insights and for them to recommend business improvements.

Confidence beyond numbers

The best accountants won't simply use data to help you to improve and grow your venture. They will use that data with emotional intelligence combined with a deep understanding of your company brand and vision to get you where you want to go.

Combining a holistic view of your business by looking at your people, processes as well as profits enables a great accountant to provide specific direction focused on driving you towards your business goals.

For example, to be a successful and empathetic leader (not a manager) requires emotional intelligence and the ability to assess and respond to your own emotional health and that of your colleagues and staff. It’s what enables you to delegate effectively, motivate others and lead by example. At Nurture we offer mental health support as part of our accountancy services. We believe that to gain the best insight from the figures we must also understand the people that are driving them.

The basis of the best business relationships

Perhaps the above two points are best summed up as competence and warmth, which according to psychologists and business gurus are the two things needed to create the best working relationships.

The first of those is easy to appreciate. You are constantly evaluating the abilities and practical characteristics of your colleagues, staff, suppliers and subcontractors, such as accountants.

However, the second (warmth) may seem harder to evaluate. People do business with people. This is especially important when finding the best accountant. 

We believe that the best accountants have warmth naturally in spades. This manifests as an authentic interest in your business and genuine investment in its continued growth and success. That may even mean challenging you sometimes!

Do these holistic accountants exist?

This may seem like an ambitious list of attributes to look for in an accountant. Brilliant with data, emotionally intelligent and in tune with you and your business, easy to talk to, properly invested and willing to make robust suggestions!

With Nurture Company Health, you get all that, including genuine interest not just in the financial health of our clients, but also their mental health. Our goal is to give you the right information, support and holistic help, to reduce your stress and anxiety, and feel confident about managing your business.

To learn more about our services, book a discovery call with us today for a complimentary 60-minute meeting.